I can barely afford what I have now. Is this worth it?

The Operations package saves 12-15 hours per week. At $25/hour, that's $15,600-$19,500/year in time value. The package costs $2,500 setup + $7,200/year in retainer, so you're net positive $8,000-$12,000+ in year one, before counting the new revenue from consistent posting, caught leads, and better reviews. Full Stack clients add demand forecasting that cuts food waste by 30-50%, that's thousands more in pure margin. Most clients see full payback in under 60 days.

Taking on 3 new clients this month. Central Florida

Your business
runs on hustle.
I automate
the rest.

I build modern websites, AI-powered automations, and marketing systems that take the admin work off hospitality operators. Food trucks, restaurants, bars, catering, and more. So you can focus on the food.

Get Your Free Audit See My Work

60-Day

ROI Guarantee

100%

Money-Back Guarantee

Day 1

Value Delivered

PitStop Assistant

You didn't get into this
to do paperwork.

The average independent operator works 80-100 hours a week. Half of that isn't cooking or serving. It's everything else.

Social Media Black Hole

You know you need to post your location daily and stay active. But after a 12-hour shift, Instagram is the last thing on your mind.

8-12 hrs/week wasted

Blind Spot Finances

Receipts in a shoebox. No idea what your real food cost is this month. Tax season is a nightmare every single year.

5 hrs/week manual logging

Missed Messages = Missed Money

Catering inquiries in your DMs, review replies overdue, customers asking "where are you today?" and you're elbows deep in prep.

5-8 hrs/week responding

Food Waste Guessing Game

Over-prep on slow days. Run out on busy ones. No forecasting, no data. Just gut feeling and crossed fingers.

5-7% of purchases wasted

Permit Chaos

13+ permits across different jurisdictions. Different rules in every city. Renewal deadlines you forget until it's too late.

$28K+ in initial permits

Burnout

You're the cook, cashier, marketer, bookkeeper, and manager. 80-hour weeks. No days off. This is the #1 reason independent operators burn out.

50-60% fail within 5 years

AI-Powered Services

The 7 systems that run
your business while you work.

Every minute you spend on admin work is a minute you're not cooking, serving, or growing. I automate the stuff that's stealing your time.

01 AI Social Media Engine Your Instagram, Facebook, and TikTok stay active 7 days a week, even when you're grinding through a 14-hour Saturday. AI writes everything in your voice. You spend 10 minutes approving on Monday. Done. See it in action → Save 5-8 hrs/wk

02 AI Review Monitor & Responder Your 4.2 becomes a 4.6. Every review on Google, Yelp, and Facebook gets a thoughtful, personalized response within hours instead of weeks. Negatives get flagged for your approval. Your reputation grows while you sleep. Reputation on autopilot

03 AI Chatbot & Lead Capture That catering inquiry that came in at 2am? Captured. The customer asking "where are you today?" Answered instantly. Your AI assistant handles it all 24/7 and routes real leads straight to your phone. Never miss a lead

04 Smart Bookkeeping & Profit Tracking Know your actual profit after every single event, not 30 days later. Your POS auto-syncs, expenses auto-categorize, and you see real margins in real time. No more shoebox receipts. Powered by the PitStop app. Know your real numbers

05 AI Demand Forecasting Stop throwing away food and money. AI predicts exactly how much to prep based on weather, event size, and your sales history. Operators cut waste by 30-50%. That's thousands back in your pocket every year. Cut waste, boost margins

06 Website Design & SEO When someone Googles your food or your neighborhood, you show up. A modern, mobile-first site that makes you look as good as your food, because first impressions happen online now, not at the door. Get found online

07 AI Email & SMS Marketing Turn one-time customers into regulars. Automated "we're in your area" alerts, loyalty rewards, event announcements, and post-catering follow-ups keep them coming back without you lifting a finger. Repeat customers

Selected Work

Everything here is live.
Open it and judge for yourself.

I build the software I sell. Below is what I've shipped, with links to the running sites. Every screenshot is the real thing.

Client work • Live on their domain

Why Cook?

Private chef collective • Cumberland Gap, TN

A real engagement, start to finish. I built the site, digitized their hand-drawn whisk logo into clean vector art, wrote and rewrote the copy through several rounds with the chefs, then set up DNS and SSL on the domain they already owned. Booking flow, crew profiles, and a members-only dinner club section. Still live and still theirs.

Custom buildLogo vectorizationDNS + SSLBooking flow

Open the site →

Product • In production

PitStop

The operations record for mobile food vendors

The app I built from scratch. Permit guides for all 50 states with every fee sourced and dated, real gigs near you, and profit math that tells you which events are worth rebooking. Free tier, live billing, running today.

Next.jsTypeScriptPostgreSQLStripe

Open the app →

1,800+

Members and counting

PublicAnyone can verify

FounderI run and moderate it

Community

Central Florida Food Truck Connection

The operator community I built and run

A public group where event organizers, breweries, neighborhoods, and trucks connect for bookings and collaborations. Operators have sold trailers and filled vendor calls through it. This is where I hear what the job is actually like, every week, before I build anything.

Central FLFounded by meFree to join

See the group →

The Heavy's rebuild on desktop and mobile: a dark gold layout with a close-up food hero and a Call to Order button.

Concept rebuild

Heavy's Restaurant & Take Out

Soul food • St. Petersburg, FL

A full rebuild of an outdated restaurant site, put together in under two hours using only the content they already had public. Tabbed menu, click-to-call ordering, catering section, embedded map, mobile-first throughout.

ResponsiveSEO structureClick-to-call

See the before & after →

Concept rebuild

St. Pete Taco Lady

Mobile taco truck • Tampa Bay, FL

A truck site built around the two things mobile customers actually need: where you are today and what you're serving. Full menu with pricing, catering inquiry path, and social handoff for daily locations.

ResponsiveMenu systemCatering CTA

View the build →

Concept rebuild

Smoke In The City

Barbecue • Florida

Barbecue site with the menu and ordering path front and center. Built to show what a modern operator site looks like next to the template builders most trucks end up on.

ResponsiveMenu systemSEO structure

View the build →

Straight about what each of these is. Why Cook? was a real client engagement I took on pro bono, and the site runs on their own domain today. PitStop and the community are mine. The three rebuilds are concept work I did on my own initiative from each business's public content, not paid jobs, and those businesses are not clients. They are real, still operating, and worth eating at.

Before & After

Same restaurant.
Two very different websites.

I rebuilt a real operator's site from the content they already had public. Same food, same menu, same phone number. Both versions below are live right now, and you can open either one.

Before

heavysfoodtruck.com

✕ Hero is a stock truck photo, not the food

✕ No menu, no prices above the fold

✕ Catering is a nav item, not a pitch

✕ Reviews live off-site where nobody sees them

After

heavys-food-truck.vercel.app

The rebuilt Heavy's site: a dark gold layout with a close-up food hero, a Call to Order button, dish cards with star ratings, and a stat row.

✓ The food is the hero, shot close and warm

✓ Call to Order sits in the nav on every screen

✓ Signature dishes surfaced with their ratings

✓ 31 years, 61 reviews, 100+ catering dishes, up front

Heavy's Restaurant & Take Out

Soul food • St. Petersburg, FL • Built in under 2 hours

See the original → Open my rebuild →

Both screenshots are real and untouched. The rebuild was concept work I did on my own initiative from their public content, not a paid job, and Heavy's is not a client. Their original site is still their live site.

My Proprietary Platform

Built on PitStop,
the app I created
for operators like you.

PitStop isn't a third-party tool I resell. I built it. It's the operations brain that powers everything I do, and every client gets it included.

While other consultants guess at your numbers, I built the system that tracks them. That's why my automations are smarter, my forecasts are sharper, and my clients know their real profit after every single event.

Real Profit Tracking Know your actual profit after every event, not just revenue. Log food cost, labor, fees, and see margins instantly.

Weather + Demand Forecasting Built-in 5-day forecasts tied to your sales data. Know what to prep before you start cooking.

POS Integration Connects to Square, Toast, and Clover. Your sales data flows in automatically.

Permit & Budget Tracking Never miss a renewal. Track every expense. See month-over-month spending trends.

AI Weekly Profit Briefing An AI-generated summary of your week: what worked, what didn't, and what to do next.

Location Intelligence Compare every spot you've ever parked. Find your most profitable locations and events.

Try PitStop Free Or get it included with Ops →

PitStop Dashboard

This Week's Revenue

$4,280

Real Profit

$1,712

Profit Margin

40%

Events Logged

Weekly Revenue

MTWTFSS

Top Events This Week

Taste of Orlando

Saturday • Downtown

+$620

Brewery Thursday

Thursday • Ivanhoe Village

+$385

Corporate Lunch

Wednesday • Lake Nona

+$310

🤖

AI Brief: Your Saturday events avg 2.3x more profit than weekdays. Consider adding a second Saturday location. Rain forecast Tuesday, prep 30% less.

★ Free Forever Plan

🔒 Included with Ops

⚡ Square • Toast • Clover

How It Works

Four steps to freedom.

I handle the setup. You keep doing what you do best. Cooking.

Free Audit

I analyze your current website, social media, and operations. You get a custom report showing exactly where you're losing time and money.

30 minutes

Build

I build your automations and website. You keep running your truck with no disruption to your operations.

1-2 weeks

Launch

Everything goes live. I train you on the simple approval flows. Your first automation starts saving time on day one.

Day 1 value

Optimize

I monitor, tweak, and improve every month. New automations added quarterly. Your systems get smarter over time.

Ongoing

Pricing

Pick the plan that
matches your hustle.

No contracts. No hidden fees. Cancel anytime. Every plan pays for itself within 60 days, guaranteed.

Hiring a part-time marketer: $2,000-$3,000/mo • Social media agency: $1,500-$5,000/mo • Bookkeeping service: $500-$1,500/mo

PitStop does all of it. Starting at $300/mo.

Quick Win

Your biggest time-killer, automated

$997 one-time

+ $300/mo retainer

✓ AI social media engine OR review responder
✓ 30 days of AI-generated content
✓ Multi-platform scheduling
✓ PitStop Starter app included
✓ Setup + training included
✓ 30-day optimization window

Saves 5-8 hrs/week • ROI in 5 weeks

Questions? Answers.

No. I build everything and train you on the simple stuff. Your daily involvement is 10-15 minutes of approving posts and glancing at a dashboard. If you can use a smartphone, you can use my systems. I handle all the technical work.

That's what the monthly retainer covers. I monitor your automations daily and fix issues proactively, usually before you even notice. If something does go sideways, reach out and I'll fix it, typically within hours, not days.

Run the math yourself. The Operations package targets 12-15 hours a week. At $25/hour that's $15,600-$19,500/year in time value. The package costs $2,500 setup plus $7,200/year in retainer, so if it hits the target you're net positive $8,000-$12,000 in year one, before counting revenue from consistent posting, caught leads, and better reviews. Full Stack adds demand forecasting aimed at your food waste on top of that. Those are the numbers the packages are built to go after, and the 60-day guarantee is there in case they don't land.

I train the AI on your brand voice, your menu, your style. It learns how you talk to customers. You always get final approval before anything goes live. Over time, it sounds more and more like you wrote it yourself.

No contracts, no lock-in. Cancel the retainer anytime. You keep your website and any automations I've built. I'll hand over everything cleanly. I'd rather earn the next month than trap you into it.

A typical agency builds you a website and charges for SEO. I do that AND deploy AI systems that automate your social media, review responses, customer communications, bookkeeping, email marketing, and demand forecasting. Plus, I built PitStop, my own app that tracks your real profit per event. No other agency has a proprietary platform for independent food operators. I don't just consult. I build the AI tools and run them for you.