Taking on 3 new clients this month. Central Florida

Your business
runs on hustle.
I automate
the rest.

I build modern websites, AI-powered automations, and marketing systems that save hospitality operators 15+ hours a week. Food trucks, restaurants, bars, catering, and more. So you can focus on the food.

Get Your Free Audit See My Work
15+
Hours Saved / Week
100%
Money-Back Guarantee
Day 1
Value Delivered
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PitStop Assistant

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Hey! I help hospitality operators save time and make more money. What's eating up most of your time right now?
Everything honestly
I hear you, most operators feel the same way. The good news: I can automate social media, bookkeeping, customer replies, and reviews all at once. Take the 2-min audit →
The Problem

You didn't get into this
to do paperwork.

The average independent operator works 80-100 hours a week. Half of that isn't cooking or serving. It's everything else.

Social Media Black Hole

You know you need to post your location daily and stay active. But after a 12-hour shift, Instagram is the last thing on your mind.

8-12 hrs/week wasted

Blind Spot Finances

Receipts in a shoebox. No idea what your real food cost is this month. Tax season is a nightmare every single year.

5 hrs/week manual logging

Missed Messages = Missed Money

Catering inquiries in your DMs, review replies overdue, customers asking "where are you today?" — and you're elbows deep in prep.

5-8 hrs/week responding

Food Waste Guessing Game

Over-prep on slow days. Run out on busy ones. No forecasting, no data — just gut feeling and crossed fingers.

5-7% of purchases wasted

Permit Chaos

13+ permits across different jurisdictions. Different rules in every city. Renewal deadlines you forget until it's too late.

$28K+ in initial permits

Burnout

You're the cook, cashier, marketer, bookkeeper, and manager. 80-hour weeks. No days off. This is the #1 reason independent operators burn out.

50-60% fail within 5 years

My systems give operators 15+ hours back every week. Most see full ROI in under 60 days. 98% retention rate — no contracts, they just stay. And every package is backed by a 100% money-back guarantee.

AI-Powered Services

The 7 systems that run
your business while you work.

Every minute you spend on admin work is a minute you're not cooking, serving, or growing. I automate the stuff that's stealing your time.

01 AI Social Media Engine Your Instagram, Facebook, and TikTok stay active 7 days a week — even when you're grinding through a 14-hour Saturday. AI writes everything in your voice. You spend 10 minutes approving on Monday. Done. See it in action → Save 5-8 hrs/wk
02 AI Review Monitor & Responder Your 4.2 becomes a 4.6. Every review on Google, Yelp, and Facebook gets a thoughtful, personalized response within hours — not weeks. Negatives get flagged for your approval. Your reputation grows while you sleep. Reputation on autopilot
03 AI Chatbot & Lead Capture That catering inquiry that came in at 2am? Captured. The customer asking "where are you today?" Answered instantly. Your AI assistant handles it all 24/7 and routes real leads straight to your phone. Never miss a lead
04 Smart Bookkeeping & Profit Tracking Know your actual profit after every single event — not 30 days later. Your POS auto-syncs, expenses auto-categorize, and you see real margins in real time. No more shoebox receipts. Powered by the PitStop app. Know your real numbers
05 AI Demand Forecasting Stop throwing away food and money. AI predicts exactly how much to prep based on weather, event size, and your sales history. Operators cut waste by 30-50%. That's thousands back in your pocket every year. Cut waste, boost margins
06 Website Design & SEO When someone Googles your food or your neighborhood, you show up. A modern, mobile-first site that makes you look as good as your food, because first impressions happen online now, not at the door. Get found online
07 AI Email & SMS Marketing Turn one-time customers into regulars. Automated "we're in your area" alerts, loyalty rewards, event announcements, and post-catering follow-ups keep them coming back — without you lifting a finger. Repeat customers
Ricky Gutierrez, PitStop Ops founder
What Operators Say

They came for the automation.
They stayed for the results.

★★★★★
"I was posting on Instagram maybe twice a week and hating every second of it. Now my socials run on autopilot and I've actually had people come to the truck saying they found me online. Haven't touched a post in three weeks."
MD
Maria Delgado
La Cocina Express • Tampa, FL
★★★★★
"Honestly I signed up because I was drowning in receipts and couldn't tell you if I made money last month. Two weeks in, I could see my actual margins after every event. That alone was worth it. Everything else is a bonus."
JM
James Mitchell
Smoke & Oak BBQ • Orlando, FL
★★★★★
"I didn't think I needed a chatbot until I saw how many DMs I was missing. Ricky set it up and within the first week it caught two catering leads I would've lost. One of them turned into a $1,200 gig."
AT
Ashley Tran
Bao House • Kissimmee, FL
My Work

Before & After

I took a real operator's website and rebuilt it from scratch using only their existing content. Same info. Completely different experience.

heavysfoodtruck.com

Original Website

Design quality rated 4/10 by industry standards

✕ Outdated 2000s-era design
✕ Not mobile-optimized
✕ Menu is hard to read
✕ No online ordering
✕ No SEO structure
✕ No customer reviews
✕ Buried contact info
✕ No catering showcase
heavysfoodtruck.com — redesigned

Redesigned Website

Built in under 2 hours using only their existing content

✓ Premium modern design
✓ Fully mobile responsive
✓ Interactive tabbed menu
✓ Click-to-call ordering
✓ SEO-optimized structure
✓ Customer testimonials
✓ Catering showcase + CTA
✓ Google Maps embedded
H
Heavy's Restaurant & Take Out
Soul Food • St. Petersburg, FL
View Full Redesign →
My Proprietary Platform

Built on PitStop —
the app I created
for operators like you.

PitStop isn't a third-party tool I resell. I built it. It's the operations brain that powers everything I do — and every client gets it included.

While other consultants guess at your numbers, I built the system that tracks them. That's why my automations are smarter, my forecasts are sharper, and my clients know their real profit after every single event.

Real Profit Tracking Know your actual profit after every event — not just revenue. Log food cost, labor, fees, and see margins instantly.
Weather + Demand Forecasting Built-in 5-day forecasts tied to your sales data. Know what to prep before you start cooking.
POS Integration Connects to Square, Toast, and Clover. Your sales data flows in automatically.
Permit & Budget Tracking Never miss a renewal. Track every expense. See month-over-month spending trends.
AI Weekly Profit Briefing An AI-generated summary of your week: what worked, what didn't, and what to do next.
Location Intelligence Compare every spot you've ever parked. Find your most profitable locations and events.
Try PitStop Free Or get it included with Ops →
PitStop Dashboard
This Week's Revenue
$4,280
Real Profit
$1,712
Profit Margin
40%
Events Logged
6
Weekly Revenue
MTWTFSS
Top Events This Week
Taste of Orlando
Saturday • Downtown
+$620
Brewery Thursday
Thursday • Ivanhoe Village
+$385
Corporate Lunch
Wednesday • Lake Nona
+$310
🤖
AI Brief: Your Saturday events avg 2.3x more profit than weekdays. Consider adding a second Saturday location. Rain forecast Tuesday — prep 30% less.
★ Free Forever Plan
🔒 Included with Ops
⚡ Square • Toast • Clover
15+
Hours saved per
week per client
$19K
Annual value of
time given back
60
Days to
full ROI
10+
Services that
agencies don't offer
How It Works

Four steps to freedom.

I handle the setup. You keep doing what you do best — cooking.

Free Audit

I analyze your current website, social media, and operations. You get a custom report showing exactly where you're losing time and money.

30 minutes

Build

I build your automations and website. You keep running your truck — no disruption to your operations.

1-2 weeks

Launch

Everything goes live. I train you on the simple approval flows. Your first automation starts saving time on day one.

Day 1 value

Optimize

I monitor, tweak, and improve every month. New automations added quarterly. Your systems get smarter over time.

Ongoing
Pricing

Pick the plan that
matches your hustle.

No contracts. No hidden fees. Cancel anytime. Every plan pays for itself within 60 days, guaranteed.

Hiring a part-time marketer: $2,000-$3,000/mo • Social media agency: $1,500-$5,000/mo • Bookkeeping service: $500-$1,500/mo
PitStop does all of it. Starting at $300/mo.
Quick Win
Your biggest time-killer, automated
$997 one-time
+ $300/mo retainer
  • ✓ AI social media engine OR review responder
  • ✓ 30 days of AI-generated content
  • ✓ Multi-platform scheduling
  • ✓ PitStop Starter app included
  • ✓ Setup + training included
  • ✓ 30-day optimization window
Saves 5-8 hrs/week • ROI in 5 weeks
Most Popular
Operations
Website + AI chatbot + 3 automations
$2,500 one-time
+ $600/mo retainer
  • ✓ Modern website with SEO
  • ✓ AI social media engine
  • ✓ AI review monitor & responder
  • ✓ AI chatbot & lead capture
  • ✓ PitStop Pro app included
  • ✓ Google Business optimization
  • ✓ Monthly strategy call
  • ✓ 1 new AI workflow per quarter
Saves 12-15 hrs/week • ROI in 6 weeks
Full Stack
Every AI system, fully managed
$5,000 one-time
+ $1,200/mo retainer
  • ✓ Everything in Operations, plus:
  • ✓ Smart bookkeeping & real-time P&L
  • ✓ AI demand forecasting
  • ✓ AI email & SMS marketing
  • ✓ Catering lead gen system
  • ✓ PitStop Pro + custom dashboards
  • ✓ Weekly optimization calls
  • ✓ Priority support
Saves 20+ hrs/week • ROI in 7 weeks
Foundation
Digital presence + your first automation
$1,200 one-time
+ $400/mo retainer
  • ✓ Template website with local SEO
  • ✓ Google Business optimization
  • ✓ AI social media engine OR review responder
  • ✓ Setup + training included
  • ✓ 30-day optimization window
Saves 5-8 hrs/week
Most Popular
Growth
Website + AI suite + menu optimization
$3,000 one-time
+ $750/mo retainer
  • ✓ Custom website with local SEO
  • ✓ AI social media engine
  • ✓ AI review monitor & responder
  • ✓ AI chatbot & lead capture
  • ✓ Google Business optimization
  • ✓ Menu engineering report
  • ✓ Online ordering optimization
  • ✓ Monthly strategy call
  • ✓ 1 new AI workflow per quarter
Saves 12-15 hrs/week
Command Center
Full operations overhaul, all systems
$6,000 one-time
+ $1,500/mo retainer
  • ✓ Everything in Growth, plus:
  • ✓ Custom website with blog strategy
  • ✓ Delivery platform optimization
  • ✓ Smart bookkeeping & real-time P&L
  • ✓ AI email & SMS marketing
  • ✓ Upsell strategy playbook
  • ✓ Weekly optimization calls
  • ✓ Priority support
  • ✓ Unlimited new AI workflows
Saves 20+ hrs/week
The 60-Day ROI Guarantee
If your automations don't save you at least 10 hours per week within 60 days, I'll refund your entire setup fee. No questions asked. No fine print. No hoops to jump through.
I'm betting on my own systems — because they work.
Who's Behind This
Ricky Gutierrez
Ricky Gutierrez
Founder
98% client retention
15+ hrs/week saved per client
Central Florida

I got into food and beverage the summer before senior year of high school and never left. Line cook, server, bartender, manager. Every role, every shift, every type of kitchen. I love watching someone take the first bite and forget about their day for a second. That's what kept me in this industry.

Then I launched Moyete Kitchen, my own food truck. And that's when I realized the truth that every operator eventually figures out: the food is the easy part. It's everything else that buries you. I was pulling 100+ hour weeks. Posting on Instagram at midnight, chasing invoices at 5am, doing my own bookkeeping between lunch and dinner rush. I didn't get into hospitality to become a social media manager. But that's exactly what happened.

So I built the tools I needed. Not theory. Not something I read about. Real solutions, born from real 3am frustration on a real truck. That became PitStop. The AI systems that handle your social media, reviews, customer messages, and bookkeeping so you never have to choose between running your business and growing it.

I work with every client personally. When your automations go live, you'll see the difference in your first week. More time with your family, more energy for your food, and a business that grows while you sleep. That's not a pitch. That's what my clients tell me every month.

FAQ

Questions? Answers.

No. I build everything and train you on the simple stuff. Your daily involvement is 10-15 minutes of approving posts and glancing at a dashboard. If you can use a smartphone, you can use my systems. I handle all the technical work.
That's what the monthly retainer covers. I monitor your automations daily and fix issues proactively, usually before you even notice. If something does go sideways, reach out and I'll fix it — typically within hours, not days.
The Operations package saves 12-15 hours per week. At $25/hour, that's $15,600-$19,500/year in time value. The package costs $2,500 setup + $7,200/year in retainer — so you're net positive $8,000-$12,000+ in year one, before counting the new revenue from consistent posting, caught leads, and better reviews. Full Stack clients add demand forecasting that cuts food waste by 30-50% — that's thousands more in pure margin. Most clients see full payback in under 60 days.
I train the AI on your brand voice, your menu, your style. It learns how you talk to customers. You always get final approval before anything goes live. Over time, it sounds more and more like you wrote it yourself.
No contracts, no lock-in. Cancel the retainer anytime. You keep your website and any automations I've built. I'll hand over everything cleanly. My 98% retention rate isn't because of contracts — it's because the service works.
A typical agency builds you a website and charges for SEO. I do that AND deploy AI systems that automate your social media, review responses, customer communications, bookkeeping, email marketing, and demand forecasting. Plus, I built PitStop — my own app that tracks your real profit per event. No other agency has a proprietary platform for independent food operators. I don't just consult. I build the AI tools and run them for you.
Ricky Gutierrez
Get Started

Ready to stop doing
seven jobs at once?

Take the free 2-minute audit. You'll see exactly where your time is going, what it's costing you, and how to get it back. If you want help after that, I'll build the plan myself.

Take the Free Audit →
Takes 2 minutes • No email required to start • 100% free
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